Reading opens up new worlds. Reading opens up new opportunities – even for children.
This is why we are once again supporting the Run & Ride for Reading association with our Christmas donation this year. For the past 10 years, this association has been promoting reading and learning skills in children and young people in the Rhineland area.
Establishing reading clubs at schools is particularly close to the Run & Ride for Reading association’s heart. The Christmas donation from Flossbach von Storch will enable new reading clubs to be set up at three primary schools in Cologne.
Furthermore, some employees from Flossbach von Storch AG are taking part in a mentorship programme and are supporting the project by providing regular reading lessons at the local partner schools.
Run & Ride for Reading helps primary schools to set up these reading clubs and to integrate them into everyday teaching and school life by assisting with the following:
We wish you a wonderful holiday season and all the best for the New Year.
The Executive Board and colleagues from Flossbach von Storch AG
Flossbach von Storch is a part of Cologne and Cologne is a part of Flossbach von Storch – as a company and an employer, and through to our employees, partners and clients. We take responsibility – also for our community. This is why we support and foster initiatives and associations that support people culturally, socially, in sport, music and education, and this in turn builds bridges and opens doors. In this way, Flossbach von Storch wants to make its contribution to a better society.
The following partnerships are examples that give an impression of how and in which areas we are involved. Our support is provided through financial means and also through the personal commitment of our board members and employees.
The starting conditions in life of children and adolescents, as well as the living conditions of families and older people are sometimes particularly poor. Supporting such groups of people is a matter truly close to the heart of Flossbach von Storch. Only if there is a good foundation for body and soul can there be enough strength and capacity for learning, working and personal development. And this is important for social participation and ultimately a stable community.
Education is important for an autonomous life. Those who have mastered basic cultural skills such as reading, writing and arithmetic are able to fully participate in society, and are prepared for an open way of living and a successful career. But education is also essential when it comes to financial independence, because in our increasingly complex world it is important to understand correlations – for example regarding economic issues. This is why Flossbach von Storch is also committed to imparting financial knowledge and education. With the right know-how, people are able to ask critical questions, consciously plan how to handle their own money and make provisions for their own future.
Art and culture
Art and culture offer infinite possibilities for self-expression. They invite a change of perspective and stimulate discussion. They challenge and provoke. They look for diverse and often new formats and channels. This enriches our world, is valuable to society and fosters a positive exchange between people. All of this is close to the heart of Flossbach von Storch.
Movement, training, progress, focus, sharing joy, coping with frustration, achieving goals together as a team – sport offers all of this. Above everything else is the notion of fair play – not only top-level sport for pros, but also amateur sport for young and old. Fair play is also important at Flossbach von Storch: it’s about behaviour that goes beyond the mere observance of rules. For us it’s about a certain attitude, about respect for one’s opponent. In order to promote this idea, we specifically support sports clubs that are committed to working with young talent.
Music opens the soul and unites people. Music gives joy and comfort. Both listening to music and playing music enriches one’s life. This is why fostering music and supporting musicians – as well as Cologne as a music location – is extremely important to us here at Flossbach von Storch.