Active investment strategy

Invest yourself or let someone else invest for you? This is a question that many investors ask themselves. Passive index funds (ETFs) in particular make it relatively easy to invest in the capital market. But what are the advantages of actively managed asset management? How do professionals proceed, and what added value can they offer?

Quality is key

The capital market can be turbulent at times. Surprising news, new trends or crises influence stock market prices and can cause fluctuations in the value of investors' portfolios – at least in the short term. In the long term, however, share prices generally follow business performance. It is therefore crucial for the success of an investment to invest in companies that have the potential to be successful in the long term – despite all adversities. This is where we come in: with an investment team of more than 30 analysts and portfolio managers, we examine every single investment idea very carefully before investing. We do not follow trends or indices, but form our own opinions. Quality is our priority!

How we proceed

We assess the quality of a company based on its competitive position, growth potential, financial strength and management performance. From this, we derive key performance indicators. However, it is not only the future outlook that counts – market valuation is equally important. Does the current stock market price reflect the long-term value of the company? Are the shares cheap or overvalued?

A good company is not automatically a good investment. To ensure that we don't overlook anything, we follow our five investment guidelines – these have proven their worth over the years and help us make the right decisions in our sometimes hectic day-to-day work.

Experienced team

We view the purchase of a share as a long-term investment in a company. Our approach is based on the principle of active ownership: we keep a close eye on ‘our companies’ and actively promote positive business development. However, business models change, especially in times of major upheaval. For us, active portfolio management means continuously reviewing the long-term earnings potential of the companies in which we invest, weighing up opportunities and risks, and adjusting the portfolio as necessary.

Investing responsibly

A company can only be successful in the long term if it serves its customers well, treats its employees and business partners fairly, invests sufficiently, pays taxes and does not cause any damage to the environment. Ecology and social issues are prerequisites for long-term economic success. The quality of our investments is assessed as part of our in-house fundamental analysis. This analysis evaluates environmental and social issues as well as questions of good corporate governance.

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